Most business websites or blogs usually use the WordPress CMS because this platform is very easy to apply to create a website or blog that looks professional. However, not all web masters or web owners really understand when setting up their WordPress website. An elegant appearance does not always have a maximum impact, a website must also have quality in terms of SEO (search engine optimization).
Errors in setting up a WordPress website can result in not maximizing the website in search engines, so that the web will lose potential traffic continuously. Of course this is very bad for a business.
And in this article I will give brief tips on how we can improve SEO for your WordPress so that it will increase the web position on Google, and of course this will increase website traffic.
Here is a MISTAKE that should be avoided if you build a website with the WordPress platform:
Not Using SEO Plugins
Even though the WordPress platform basically offers a good structure for LinkHelpers SEO Scottsdale, we still need to add plugins to optimize it. One of them is to install SEO Plugins on our WordPress. There are two plugins that we can rely on for this, including: All In One SEO Pack and WP SEO by Yoast.
Does not Add Keywords in the Title and URL of the Page
Search engines like Google can find out the topic of a web page if there are keywords that match the content in the website. These keywords should be included in the title, description, URL, and content, because Google usually ranks a website page by paying attention to that section.
Not Add XML Sitemap
XML page Sitemap is a special page that looks like a table of contents. Through this page search engine crawlers can find out what content is on a website, and how often the website is updated. Indeed crawlers can explore a website without having an XML sitemap page, but some content can be missed. For example, some content on your website does not have internal links or links to other pages, so the content is likely to be missed by crawlers from search engines.
Not Building Internal Links on Content
Building content on a website / blog does need to be done continuously to provide the latest information about the development of your business to clients / readers, including search engines. In addition, we also need to build internal links between related content on the website. This can increase the user experience while on your website.